by Giles Cadman
What has not received so much coverage is the huge emerging chinese middle class, people who are buying moderately or low priced wines in increasing numbers. While this has not been picked up by the media as the huge prices for investment wine has, there are many stories like the following in the industry.
The fine wine producer currently operates across 400 hectares of vineyard in Languedoc, exporting 100,000 cases to the US.
However, Mr Bertrand revealed that the firm signed a distribution deal with importers Summergate, which will see it providing 100,000 cases to the Far East within three to four years.
He believes that the key will be providing Chinese enthusiasts with a more affordable fine wine investment.